Our Story
Living Lines is not a tile shop. We are architectural living curators, spatial designers who engineer intentional environments using premium surfaces, sanitaryware, and light.
Since 1999, we've grown from a trusted distribution business into the region's premier architectural surfaces destination — partnering with architects, interior designers, and visionary homeowners across Visakhapatnam and Andhra Pradesh.
25+
Years of Excellence
3
Premium Showrooms
8+
Global Brand Partners
100k+
Projects Curated
Founder's Deck

N. Srinivasa Rao
Founder, Living Lines
The Founder
A Note from the Founder
Some ideas begin with a vision. Ours began with a conviction—to build something meaningful in our own place, guided by integrity, loyalty, and wholeheartedness.
25
Years
150+
People
4
Showrooms
65,000+
Sq. ft.
350+
Brands
With the exposure I gained to different business practices and ways of working, I wanted to bring a fresh approach to our city. In 2000, we started with a small electrical shop, at a time when the organised pipes and electrical segments were still emerging here. Today, 25 years later, Living Lines has grown from a team of four to over 150 people, with four established showrooms across Andhra Pradesh, spanning more than 65,000 sq. ft., and partnerships with over 350+ brands.
But for us, growth has never been only about numbers. Living Lines is built on the belief that we are not just product providers—we are solution providers. With almost everything required to build and finish a home under one roof, we help our customers navigate their journey from the first requirement to the final detail, bringing products, expertise, and people together to make the process simpler and more complete.
We are not just product providers—we are solution providers.
Over the years, this has created a strong and interdependent ecosystem of relationships—with builders, architects, interior designers, plumbers, electricians, masons, and many others. Our extensive product range brings this entire network together on one platform, making it easier for our customers to find what they need and see their homes come together seamlessly.
Our people and partners remain at the heart of this journey. With senior team members who bring over two decades of industry experience, and a commitment to genuine brands, quality, and dependable service, we continue to build every relationship on trust.
As we look ahead, we aspire to thoughtfully expand into Telangana, embrace new global systems, and build a legacy that continues through future generations of our family. Through it all, we remain committed to staying rooted, humble, and true to our values.
Because ultimately, the greatest thing we can build is not just a business, but the trust that makes it endure.
With warm regards,
N. Srinivasa Rao
Founder, Living Lines
Our Journey
Twenty-Five Years of Building Trust
Established
Sai Balaji Marketing established as a distributor for PVC pipes and electrical products — the foundation of a legacy built on trust and quality.
Retail Beginnings
Started our first retail outlet for Mercury Electricals & Engineering Company, stepping directly into serving homeowners and builders.
Living Lines is Born
Launched Living Lines, featuring branded tiles and sanitaryware — bringing premium architectural surfaces to Visakhapatnam.
Resapuvanipalem Showroom Upgrade
Upgraded the Living Lines showroom to a 10,000 sq.ft experience centre in Resapuvanipalem, Visakhapatnam.
Madhurawada Showroom Launch
Launched the Living Lines 10,000 sq.ft showroom in Madhurawada, extending our curated collection to North Visakhapatnam.
Living Space is Born
Launched Living Space — an Italian furniture showroom with 10,000 sq.ft in Madhurawada, expanding beyond surfaces into complete living.
Vizianagaram Showroom Launch
Inaugurated the combined Living Lines & Living Space tiles and furniture showroom — a spacious 20,000 sq.ft destination in Vizianagaram.
Visit Our Showrooms